Hi, I'm Burak! Strategist by day, curious writer by night. :) I see the world through both marketing and technology lenses. I put what I learn to work helping brands and companies make a difference, and share it freely.
I founded and ran two award-winning digital agencies: Krombera and Kroppa. For 20 years, alongside my team, I've brought my experience to strong brands including Nike, Burger King, Vodafone, Netflix, Akbank, Intel, KPMG, Emaar, P&G, Coca-Cola, Unilever, Danone, Hayat Su and Colin's.
Today, with my team, we put the marketing and technology expertise that built Kroppa to work helping institutions and brands grow their AI capabilities. Through Loyetta, the loyalty platform we built along the Kroppa journey, we create value for companies and their customers.
Distilled from more than two decades in sales and marketing, I have an AI-powered strategy model that strategists and brands can use: FRAME. I share both the model and the use of AI in marketing as an email newsletter; you can follow it at frame.buraksu.com. Soon I plan to open a tool to everyone, plus a book for those who want to go deeper.
Through The Executives, a collective with an email newsletter and a YouTube channel, I track how technology is reshaping the way we work and think. I intend to gather what we publish there into a book.
The essays I write for myself live at Schrödinger'in Köpeği. At Endişeli Modernler I try to make sense of everyday life. And with AI, I build apps under Bullshit Apps. You'll find everything I make through the links below.
If you'd like to follow along, all my accounts are at the bottom of the page. See you soon!